PRESS01 / COMMERCIAL SEPARATION
Advertising must be recognisable as advertising
Paid placements, sponsorships, affiliate relationships and supplied promotional material must not be presented as independent newsroom reporting.
Labelling
Paid or commercially influenced material should carry a clear label such as “Advertisement”, “Sponsored”, “Partner Content” or “Press Release”, according to its nature.
Editorial independence
Advertisers and sponsors do not receive advance approval of independent editorial coverage and may not require the removal of accurate reporting as a condition of a commercial relationship.
Restricted material
PRESS01 may reject advertising that is unlawful, deceptive, discriminatory, unsafe, exploitative or inconsistent with the publication’s public-interest standards.